Comfort and function are key to any great piece of clothing, and underwear is absolutely no different. Horus focuses on these two elements when designing their underwear while paying attention to style.
Horus is the brainchild of owner William Carbajal. After owning and running a successful home improvement business, Carbajal decided to finally pursue his long-standing passion for comfortable clothing that looks great too. He designed a small line of underwear in 2016, confident he could create a unique line that would soon garner attention. Soon after, his home improvement business seriously got going and his dream was put on the back burner for a while!
But with COVID’s hold firmly upon today’s world, and after enduring a back injury, Carbajal’s own comfort (or lack of it), has ironically brought him back to this dream with restored energy and health, after, like so many of us, having time to reflect on what was important to him.
Today, the Horus line features two styles, the high-rise trunk, and the no-show brief, in black, white, and charcoal grey. All Horus underwear currently features a classic black waistband with more contemporary silver band options on the way. Horus’ promising swimwear line is also in the works, as well as tank tops and hats.
COVID and Career Shift
With COVID-19’s grip on the world as firm as ever, many businesses have been forced to transition. This transitional necessity was multiplied when Carbajal suffered an accidental slip and fall on his birthday resulting in a shattered back and a short stint in a coma. This horrific accident forced him to stay home and recover, with ample time to figure out how to move forward with his business goals. “My home improvement business has done very well, but I wanted to take this time to diversify because you never know what’s going to happen.” He goes on to say, “Also, this is my dream. I tried to do it once before, but the time just wasn’t right. Because life for everyone has slowed down, I could breathe and think about the things I really want in my life. Now, I’m able to start this brand again, knowing how I want to expand it and become the entrepreneur I always wanted to be.”
Carbajal explains that the increase in home repair during quarantine has given him the means to do what he really loves and become a serial entrepreneur. “I’m already an entrepreneur, but I want to build on more aspects, which comes back to the comfort and lifestyle concept, what my life is like, what’s going to enhance it, and what’s going to enhance others’.’’